The idea of situational content is bas on the premise that a page’s content must be “useful” to the user and not simply conceiv and design for organic positioning . This new concept refers to the fact that content must engage in a conversation with the user, where it must not only answer the “query” pos to the browser, but also know how to anticipate the user’s nes and provide a solution, placing ourselves in possible everyday scenarios where we can demonstrate our expertise on the case. We must focus on the context of the information and place ourselves in the scene in which the user is starring .
A good example is Mordy Oberstein’s
Analysis in his article evaluating Yale Micine’s content on what “hip labral tears” are. The page not only tells the user what the condition is and how it’s america cell phone number list iagnos, but also describes possible scenarios they might encounter when fac with this situation, such as what questions the doctor might ask or what tests will be perform.
In any case, the author clarifies that this way of
Thinking about content isn’t a sufficient condition to get on the first page of search results , as other domain-level factors must also be taken into account, such as the domain’s authority, overall brand awareness, or who your competitors are. In the case of a simple mical blog, it can’t be assum that situational writing alone will get you into the top 5 if you’re competing against the Mayo Clinic or other mical giants, who will search quality evaluator guideline naturally override your site bas on track record and recognition. But Mordy Oberstein shows us two very clear cases where, after the March update, Google reward two different sites that optimiz their articles with this technique, improving their organic positioning.
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First-person content and the importance of the EEAT
Another factor that can help generate this “conversation” between the author and the user is the inclusion of opinions or “tips” bas directly on the author’s real experiences. Including this type of first-person content helps build the idea that the author has firsthand knowlge of the reader’s situation and nes, which enriches the article’s content china numbers and positions the author as an authoritative voice bas on their experience.