Let’s now. Move on to. What should be your biggest concern : what, of all the leaks, an SEO expert nes to know. While we can’t fully understand this yet , in their articles, Fishkin and King have (very technically) unpack several aspects of the Google API that affect SEO . Some of the most important are.
Navboost . This is one of the search engine’s internal algorithms
Together with Glue (another algorithm), it ranks brother cell phone list SERP entries bas on the number and types of clicks they receive, over a range of up to 13 months . The more and better clicks a page receives, the higher it will rank, indicating to the search engine that the link is trustworthy.
Chrome Data . Google Search collects information
About user behavior in Chrome. It uses this data to, among other things, define the sitelinks it will display in the SERPs. Which URLs will appear? Those with which users interact the most. That is, where they click the most and stay the longest.
Quality raters
Google Search documentation confirms digital marketing marketing tips lead generation content marketing that the search engine uses information provid by its quality raters through the Ewok platform to determine search results.
Sandbox . Despite Google’s denials, it has been suspect for some time that the search engine uses “ sandboxes ” to determine the reliability of new domains . So, no matter how good a page’s SEO is, while it’s passing through this algorithm, it will be as if it doesn’t exist in search results. It’s a matter of patience, at least that’s what it’s suppos to be.
Twiddlers . These are re-ranking functions that are appli after the main Google Search algorithms. They allow you to specify taiwan lists which entries will be display in the SERPs.
The previous points explain some of the tools Google Search uses to filter the pages it will rank in the SERPs. But King and Fishkin don’t stop there: they also mention certain “internal” aspects that affect page rankings .