Imagine you have brilliant video content

and you’ve spent weeks, even months, researching and producing it, but it’s not even coming close to getting the traction you hoped for. After all, videos will account for 82% of all internet traffic by 2022. It’s very easy for your videos to get lost and buried in the sea of ​​content out there.

In this digital age, the quality of the content you put out there is really crucial, but you can’t just create the video, upload it to a platform, and cross your fingers… hoping someone finds it, right?

You also need to pay attention to search engine optimization (SEO) for your video so that it can maximize exposure and garner the attention it deserves.

What exactly is video SEO?

SEO isn’t limited to articles and text content. SEO specific database by industry principles also apply to videos, which is known as video SEO.

And when we talk about SEO for videos, it’s identical to YouTube video optimization, as the platform itself is the largest video-sharing platform and the second-largest search engine in the world.

Google owns YouTube and typically displays videos in relevant search results. This means that if you can optimize your videos for search, they’ll likely rank well on YouTube as well.

Videos can boost your website’s SEO as long as business to bonsumer reviews they’re optimized for the web and don’t detract from the user experience.

Just like with website SEO

it’s a good idea to rank your videos high in search engine results pages (SERPs) for certain keywords or queries. This will help more people find and view your videos.

Ranking factors for videos are similar to those for websites, but there are some specific factors that apply only to videos, including: