If you haven’t heard of Google featured snippets yet! you’ve probably seen them while performing a routine search. In today’s guide! we’ll explore what featured snippets are and also take a look at why they’re important and the different types of snippets you can find.
What are Google featured snippets?
Google is known for always innovating its results pages! and the SERPs we see today are far superior to the results pages you would have seen a decade ago. Google has worked hard to ensure that all the information you need is available as soon as you perform a search! rather than having to wade through pages of information to find it.
Featured snippets are part of ensuring that whatsapp lead searchers can find what they need without having to search too far. Featured snippets were first implemented in 2014 and have since been here to stay! with many site owners decrying their presence! believing that people wouldn’t return to their sites after seeing a snippet.
However! over time! this hasn’t necessarily been the case! and those who were initially pessimistic about the emergence of featured snippets have changed their minds. In fact! many of those same site managers now strive to ensure their site is the one with that featured snippet at the top of search results.
The importance of featured snippets
a part of typical SERPs as many people might business to bonsumer reviews think. In fact! research suggests that only 6% of search results pages have a featured snippet! so why does it seem like every time we search! we’ll find a featured snippet at the top of the results page?
The truth is! there are a lot of results pages featured snippets aren’t as important to scroll through! and many of them may not be something we search for throughout a normal day. However! for the most relevant searches! you’ll find many sites vying for the privilege of having their content in that featured snippet.
As more and more SEO experts realize the importance of having a featured snippet for their web pages! we’re also seeing the number of featured snippets grow over time. One of the most interesting things about getting a featured snippet is that your site doesn’t necessarily have to rank high.
Instead! the content on the page that addresses the featured snippet you’re trying to get must be accurate and relevant. If Google deems your answer to the search query! you’ll be boosted to the top of the coveted featured snippet position.