Run Social Specific Giveaways Instead of only offering giveaways and discounts on your website or through email, you can create campaigns that run on social media.
When offering a social contest or promotion, one of the best methods is to ask followers to tag others to enter. This helps you get your brand’s message out to a broader audience – and gain new followers and customers.
Focus on Compelling and Unique Visuals
Successful social media depends on america phone number list visuals (photos or videos), so you need to prioritize quality. This strategy doesn’t have to cost much since your smartphone can take incredible photos and videos. While the type of visuals you post will vary based on the social media channel and the type of business you run, the more compelling visuals you can post, the more effective they’ll be. To understand what performs well, see what your competitors are doing and explore hashtags and categories related to your business.
Read More: Social Media Tip: Create Eye-Catching Images
Take Advantage of User-Generated Content
User-generated content, or UGC, can be a goldmine for promotion methods in horeca your business. UGC is any content that your followers generate. When a customer posts about your brand and tags your business, you can repost this content to your own channels.
What are the benefits of UGC? One benefit is you’re not responsible for creating as many posts yourself, so marketing is a little easier. But the most important benefit is that it shows you have an active community. The more people post about your business, the greater your brand awareness becomes.
So, how can you encourage your followers to create usa lists this content? Just ask! In your profile, ask followers to share their images or experiences with your brand – and create a branded hashtag they can use in their posts.
Repurpose Content
Repurposing your content is another free way to promote your business on social media. Blog posts, infographics, videos, whitepapers, and webinars take considerable time to create – so get as much mileage out of them as possible.
Sharing them across your social channels is one way to accomplish this. In addition to your initial share, you can use bits and pieces of the content and turn them into tweets for Twitter, quote cards for Instagram, or excerpts for Facebook.
Engage in Brand Storytelling
Bombarding your followers with promotional posts isn’t a good idea. So, what should you be sharing instead? One example is curated content that adds value for your customers.
Another example is brand storytelling posts – content and posts that share behind-the-scenes stories of your company, illustrate your values, or highlight your team – anything that helps your company stand out.