You need to constantly improve your pages – periodically go through the HTML map of your site and highlight where and what can be improved. Pay attention to the presence of high-quality images, texts, H1-H6, price, availability of reviews, rating, tables, etc.
Complex technical part
Usually large sites have complex technical zalo database solutions, even when using a standard CMS. The best solution to this issue is inHouse project specialists or a cool OutSourcing team that developed this particular site and has the ability to support it in the future.
There may be problems with indexing a large number of pages by search engines. You can improve indexing by increasing the number of sitemap.xml and expanding HTML sitemaps, you also need to put links to the categories and subcategories of the site. Do not forget that the pages should be accessible in a few clicks from the main one + do not forget to make redirections through the content on the pages.
Large depth of page nesting
This point can be solved by using special navigation pages on the website, as well as by reducing the nested structure of the site. Another option is to use a “wide” website menu, when categories and subcategories are immediately available from all pages via a special button. Additionally, you can create navigation pages by product/service areas, brands, geography, etc.
Expanding the site structure with typical the effect that the decisions pages for assessors and users. Many people forget about EEAT. Therefore, you should study this issue and use special pages in order to increase the assessment from assessors and raise the level of perception of your site by users. Such pages include: a qualitatively formed contact page, privacy policy, funds transfer, company mission, team, payment and delivery terms, etc.
Internal linking
Improving internal linking can improve the positions of certain pages, as well as add the possibility of promotion by NL. When your site is millions of links that refer to each other throughout the site, special attention should be paid to ensuring that the highest priority pages receive the largest number of mentions. With the help of such internal links, you can significantly increase NL, and then get quite a lot of organic traffic. It is important to conduct an audit of the internal linking of the entire resource to understand the current situation, as well as to form an idea of the tasks of its optimization. Form a list of all internal links, a list of NL and UL queries, and then form a strategy for increasing internal linking.
Improve user experience
Use analytics to improve website user experience and behavioral factors.
Promoting pages with potential. Such pages include conversion pages, as well as pages that have a large number of impressions according to GSC, but low CTR and Clicks.
Conduct a structural analysis to improve indexing and weight redistribution.
Competently assess usability – for this, you can engage external resources for auditing, as well as constantly monitor user paths through GA4 and HotJar.
Engage in technical optimization of the site: you need to improve the parameters PageSpeed, CLS and LCP, FID, FCP, INP, TTFB, etc.
Quality link building – pay close attention to phone number taiwan strong links and organic links, encourage users to link to you, never use spam or black link building methods, use the services of only proven link builders. Remember that quality is more important than quantity.