The pet food market has generated a sales growth curve with a trend very similar to that of other sectors – such as, for example, mass distribution and consumer goods.
Also in 2021, the positive trend Growing Market of the Italian pet food market continues, which in 2020 increased compared to the previous year both in value (+4.2%) and in volumes (+2%), for a total turnover of over 2 billion euros.
This trend reflects another trend that kenya phone number data was confirmed during the pandemic and seems to remain so in 2021: during the succession of lockdowns, the feeling of loneliness has increased sharply and this has prompted a growing number of people to welcome pets Growing Market into their homes, which have taken an increasingly important place within families.
On the one hand, Italy sees an how to find influencers who fit your brand aging population, and on the other hand, the uncertainty of the future of the youngest: these two trends have an impact on the Growing Market one hand on the decrease in births, and on the other hand on the increase in the number of animals entering the family. Here are some that are also of interest to Italy:
- the growing demand for phone number vietnam more natural and high-quality foods ;
- an increased demand for “fresh” foods in Growing Market addition to “dry”, cooked or frozen foods;
- more purchases of pet-friendly products for cleaning the home, i.e. which are not harmful to your pet’s health and which are adequate for the hygienic and sanitary needs of those who live in contact with an animal;
- increase in veterinary insurance .
Sales Channels for Pet Food and Pet Care
The sales growth curve in the pet food sector has seen a similar trend to that of LCC also in terms of channel preference: decline Growing Market in hypermarkets (due to movement restrictions imposed during the lockdown) and growth in supermarkets and convenience stores .