Speed of response, ability to adapt quickly to new and changing scenarios: the last two years have tested marketers and strategists, often forcing radical changes in planned marketing strategies.
If the year that has just ended was one of recovery and the search for stability after the shock of the pandemic, this year 2022 will certainly be the year to dedicate to digital transformation, the only opportunity to prosper and grow in the post-pandemic era.
So, what can we expect from this new year and what marketing trends for 2022 should we take into account when designing our strategies, putting users and customers at the center?
Key takeaways from the article
- eCommerce 2022: The bahamas phone number data boom in online shopping continues
- Marketing Trends 2022: Space for Content and People
eCommerce 2022: The boom in online shopping continues
Perhaps it should no longer be considered a simple trend, but a real transversal phenomenon that has revolutionized purchasing habits and behaviors: even in 2022, e-commerce is destined to confirm its primacy, as a purchasing channel, even among the most skeptical consumers.
Over the past two years, many sectors, even according to their favorite brands those most reluctant to digital transformation, such as food and beverage, have found new lifeblood in online sales with significant increases in turnover, so much so that 2022 will be the year of consolidation of results for many companies.
Omnichannel , logistics efficiency , more secure and more fractional payment systems , personalization of the customer experience, live streaming shopping , big data and artificial intelligence are confirmed as the eCommerce and marketing trends of 2022, a year in which the real challenge between players will be played out in the name of value-added services .
Marketing Trends 2022: Space for Content and People
Posts, stories, videos and much more: the phone number vietnam world of online advertising. Read Google, is increasingly focuse on storytelling and content . The real key to stimulating users to buy.
lass=”yoast-text-mark. And if the creation of an effective ad must meet at least 4 criteria (attention, branding, connection. And emotionality, direct call to action), what choices can be consider better than involving influencers and. Transforming your customers into true brand ambassadors ?
One of the main marketing trends for 2022 that we will see is precisely the one related to Influencer Marketing and Recommendation Marketing , but perhaps above all Conversational Marketing , that is, the possibility for customers and potential customers to get in touch, talk, interact with a brand in the way and at the time they prefer .
>This is due to the growing use and use of social networks, but not only: Marketing automation and the use of artificial intelligence have given companies the opportunity to integrate conversational marketing activities into their strategy with considerable results in terms of increasing leads, improving customer service and audience loyalty .