What if you could consider the whole world as your operating market?
Without borders for branding, your company could reach people from many different countries and cultures.
Do you like the idea? Then you need to learn more about global branding!
To arrive in a new country and make your brand relevant is not exactly an easy task. You’re like the outsider cowboy in bang-bang movies: you get the locals’ attention, but everyone seems suspicious of your presence.
If you want to be welcomed, you need to cyprus phone number data demonstrate what you have to offer.
In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values.
Complex, isn’t it? But nothing that good international branding management can’t solve.
This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Keep reading to learn:
- What is global branding?
- What are the advantages of global branding?
- What are the main obstacles to is 1st party data more efficient building a global brand?
- How to start a global branding strategy?
- Great global brands: learn about 3 cases of global branding
What is global branding?
Global branding refers to the management of a brand in different regions of the world, intending to increase its strength and recognition in the markets in which it operates. This strategy may also be called global branding or international branding.
Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception.
With global marketing strategies, it is possible phone number taiwan to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).
Branding is already a challenge in local markets. It is hard to obtain your space in the consumers’ minds in your own city or country and make your brand recognizable and remembered.
Imagine, then, doing this in several different places — each one with its culture, demands, rules, and organization’s logic.
It was globalization, from the 1980s, that allowed brands to cross their borders. Until then, only giants could do that.
But the reduction of transportation costs and a new means of communication (just look at the internet!) enhanced the integration between countries and facilitated the expansion of brands of all sizes.
While globalization has affected local cultures, it has not standardized local customs, cultures, and rules.