Learn the main advantages of Digital Marketing and why it is an investment and not an expense for companies

For many companies, digital media has become a key channel for customer acquisition. Since digitalization has taken over people’s consumption habits, brands are constantly working to win over their “clicks.”

Clicks encompass the main advantages of digital marketing , once they translate into traffic, subscriptions, conversions and many other valuable actions within an online strategy.

But, unlike traditional marketing, there are two characteristics that make digital marketing sustainable and successful: long-term vision and the ability to measure .

In the following lines you will discover why it is worth spending your time and money on this type of strategy. Continue reading!

Traditional marketing x digital marketing

In order to understand the reasons why digital thailand telegram data marketing has become such an important strategy today, you must understand its fundamental differences with traditional marketing .

The latter is developed under unilateral communication.

Companies use offline media such as radio, print media and television to target their advertising to a wide audience, which consequently makes the cost of the action much higher.

This type of marketing does not care about establishing a relationship with the audience, it only wants to convey its message.

On the other hand, digital marketing acts in the online world. In it, any online channel becomes an opportunity to reach a brand’s target audience .

Social networks, paid media, corporate blogs based on an inbound marketing strategy , email marketing, organic traffic… The tools are endless.

In addition, the relationship with the public is very important here.

Unlike traditional marketing, digital marketing has undeniable advantages. Below I will present each of them.

4 advantages of digital marketing

1. Less expenses and more results

All digital actions are cheaper than choose a simple and clear name those in an offline strategy. The possibility of focusing on actions aimed at the ideal audience allows spending to be directed towards what really brings results, thus avoiding waste.

And more. On the Internet, you can work with very low-cost strategies, such as content marketing , which attracts potential customers (or leads ) by creating relevant organic content that is well positioned in search engines.

However, if you have the resources available, it is recommended that you integrate paid and organic actions to boost your results.

It is only important to reconcile them so that your investment in paid media is complementary to organic growth and not the only alternative.

2. Progressive earnings

When you invest in digital strategies, one jiangxi mobile phone number list of the biggest benefits is building your brand on the web.

While in traditional marketing you invest in campaigns that promote your brand for a certain period of time, in digital marketing the strategies focus on long-term results, seeking a gradual result.

In this way, by creating your online presence and dedicating your marketing efforts to building a strong and consistent digital authority, you achieve that your brand becomes increasingly seen by the public.

You don’t need to rely on temporary promotions, your brand will always be visible and attracting new customers progressively.

3. Segmentation capacity

Information provided by users on the Internet (such as social networks and forms) allows digital campaigns to be much more precise.

In digital marketing, you can segment your strategies based on gender, age, location, interests, habits and much more.

This level of accuracy makes it possible to create actions targeted at buyer personas — your company’s ideal customers. With so much data at hand, you’ll know what message to send, where and how to do it, for example.

4. Measuring results

Nothing defines the success of digital marketing more than its ability to measure each result in real time. Each step taken within an online strategy can be monitored and analyzed.

Have you sent a promotional email? Measure the open and conversion rates and find out how many people opened it and how many took advantage of the promotion.

Are you working on a blog? With the help of Google Analytics, find out where your traffic comes from, how long people stay on the page and what other content they have entered.

Have you posted something on social media? Analyze the engagement, how many people the post reached and how many clicked through to the landing page.

And these are just a few examples. There are many more metrics you can look at to determine if you are doing the right thing in your digital strategy and if the path the lead is following is in line with the journey you have planned for them.

Of course, you don’t necessarily have to follow all the metrics that exist ; in fact, the analysis will depend on the objective of your campaign and the result you are looking for in each channel.

Important digital marketing metrics

As I mentioned earlier, metrics analysis can vary depending on the purpose you seek to achieve with each action taken in a given medium.

However, there are 3 metrics that underpin any digital marketing strategy and are essential to measure your success.

ROI (return on investment)

ROI is the indicator that allows you to know how much money the company is spending with each investment made. With it you can find out what the return was generated with a certain action or with the entire strategy.

This is your calculation formula:

ROI: income – investment / investment

CAC (customer acquisition cost)

The CAC metric makes it possible to know how much it has cost the company to acquire a new customer.

To measure it correctly, all costs must be considered, adding up all marketing and sales expenses during a given period and comparing them with the number of clients that the company acquired in that same time.

Average ticket

The average ticket is the average transaction value that a consumer spends when purchasing a product or service.

To calculate it, take the total value of each of the transactions made in a specific period of time (which can be day, week, month, depending on your business) and divide the result by the total number of transactions you have had during the same period.

Errors and challenges faced by companies in a digital marketing strategy

When starting a digital marketing strategy, it is quite common that you encounter small challenges and end up stumbling into some mistakes .

Not understanding how to work with generated leads is one of them .

Many companies are dedicated to generating an approach with potential clients and, when they finally achieve it, they do not know how to take the next step.

The secret to successfully working with your leads is planning. There are several techniques that can help you at this stage, such as creating a buyer persona, studying the sales pipeline and tracking the buying journey.

Keep in mind that every lead generated is a sales opportunity, for that reason, the right approach will make all the difference in closing the deal.

Another common mistake is not knowing exactly where your customer has gone until reaching the transaction , something essential for you to understand what actions are working, or not, in your digital strategy.

To do this, it is very important to have an analytical vision and organize mapping processes, such as adding UTM parameters in Google Analytics that allow identifying the origin of the actions taken by users, in addition to having the help of automation.

Only by analysing and recording your work day will you be able to optimise your digital marketing and make it increasingly more efficient.