A company’s mission and vision are key elements of its organizational culture . Defining these
concepts is essential to having a clear conception of itself, its philosophy, and even the way in which it
should be structured and operate.
For this reason, today we want to explain to you what these valuable concepts are about ,
their relevance within companies, how to define them and some very good examples of them.
Keep reading and learn all this!
What do a company’s mission and vision mean?
As individuals, it is not a bad idea for us to taiwan telegram data rethink who we are, what we want to
achieve and, in general, whether we feel comfortable with our environment and the different aspects
with which we interact daily.
Companies, on the other hand, cannot afford to constantly redefine their essence, values and
objectives, since these processes of change tend to be aggressive and are not always well perceived by
the market and their consumers .
For this reason, companies must be born with a clear mission and vision that allows them to
maintain their identity over time and not be forced into eventual reengineering, which is always the
last option.
When we talk about a company’s mission, we are basically referring to its reason for being . The
objective of this concept is to define why a company exists and what the activities it carries out serve
the world, country or society.
The vision reflects what the company wants to become in the future or where it wants to go. This
is where its objectives (general and specific), tactics, processes and, in general, its activities come from.
Also, when identifying a company, the mission and vision must be accompanied by other essential concepts such as values, codes and approaches to social responsibility .
Why are mission and vision important in companies?
You already know that the mission and expand your audience with facebook ads vision of a
company are an essential part of its conception and identity .
If we look at it more deeply, these concepts articulate the entire development and functioning of an
organization .
These elements, taken together, are the core of companies, since they are the starting point for
strategies, actions, future plans and many other things .
Furthermore, defining and disseminating a company’s mission and vision allows it to project
professionalism, organization and responsibility, which attracts suppliers, collaborators, potential
strategic allies and, of course, customers .
For this reason, many companies are concerned with publicizing these elements through their
website, social networks and even within their offices or physical headquarters.
It is also important to promote these concepts among staff to generate a sense of belonging and
identification, which translates into motivated, happy and optimistic workers.
How to define a company’s mission and vision?
If you have ever dared to start a business jiangxi mobile phone number list in your life, you probably
think that defining the mission and vision of a company is very complex.
Since these are two fundamental concepts, it is common to want to develop them perfectly, which
generates great pressure that translates into doubts and even frustration.
However, determining the mission and vision of a company is much simpler than it
seems , as long as we focus on the right points.
In the case of the mission, to define it you simply have to answer questions such as :
- What does the company do?
- What is your target audience?
- How does it benefit or contribute to its environment?
- How is it different from the competition?
Meanwhile, to define the vision you will have to put your imagination to the test, since this element is
based on the future.
Basically, you have to imagine your company in the future, specifically the goals you want it to mee
t and the positioning you hope to achieve.
On the other hand, to define the mission and vision of a company it is necessary to link
these concepts with values, strategic objectives and social responsibility .
All of these elements are part of a company’s corporate identity, which also influences the brand’s
tone of voice and even its marketing processes .
What successful examples of mission and vision exist in companies?
Logically, every company must have a unique mission and vision, which must be one of its
differentiating elements from the rest of the market.
However, it doesn’t hurt to know some very good examples of these concepts before developing them.
Although you shouldn’t copy another brand , you can get inspired by its values and philosophy.
If we look at the mission and vision of companies that have become milestones in
entrepreneurship and commercial activity , we notice that they are characterized by being
motivating, precise and original elements.
In fact, below we will show you 3 successful examples of these concepts.
1. Google
Although it has many successful products today, Google was initially conceived only as a search engine .
In fact, its corporate mission is “to organize the world’s information so that everyone can access and use it.”
Boy, did he do it!
As for Google ’s mission , it says both a little and a lot: “Providing access to the world’s information in a single click.”
This technology giant has been true to its vision, as millions of people in different corners of the world use it daily to find everything from the most basic to the most complex information.
Even in Internet forums and informal conversations, it is often said that “if it is not on Google, it does not exist.” And the truth is that this search engine does not miss anything.
2. Coca-Cola
When reviewing Coca-Cola’s mission and vision, we can notice that its captivating, original and subtle tone of voice is rooted in its identity , which has been key to the success of its already viral and historic promotional campaigns and strategies.
Specifically, the company’s mission is: “To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference.”
As you can see, Coca-Cola has always been seen as much more than just a beverage company.
This brand was truly convinced that it could impact society, be part of the daily lives of millions of people and, in general, become a cultural expression, as it has effectively done.
Of course, the vision of this brand follows the same inspiring line, focused on social responsibility: “Being a responsible, global citizen who contributes to a better world.”
This is certainly a great example of consistency. It would have made no sense for Coca-Cola to develop a grey, common vision, such as “being the world’s largest beverage company” or “being the world leader in soft drink sales”, after defining a friendly and culturally relevant mission.
3. Apple
When we talk about Apple , we immediately think of quality products and leadership in their sector. Its flagship computers, the Mac, are the favourites of millions of users, as are its prestigious iPhones and digital music platforms and devices.
All this shows that the brand, like the previous examples, has been faithful to its mission, that is, the reason for its existence and the activities it hoped to develop.
Literally, Apple’s mission is: “to design the world’s best personal computers, lead the digital music revolution and define the future of mobile media.”
The company’s vision is to “make excellent products and focus on innovation,” which has been the company’s pillar and what has allowed it to endure over time as a leading brand in the technology sector.
That’s all!
What do you think about everything you’ve learned about a company’s mission and vision? These are essential concepts, right?
As you can see, defining these elements clearly and coherently has a great influence on the success and positioning of a company.
Although it is ideal to develop these concepts at the beginning and for their essence to endure over time, when there is no other option, modifying the mission and vision of a company is a necessary step.
Technological changes , unexpected events and various situations cause some companies to mutate, evolve or focus on different aspects, which is why the concepts established at the beginning are obsolete or do not have coherence.