The Energy Offers and Services Department of the Customer Experience Marketing Department of the Individual Customer Market called on Synomia to support the design of a new service offering and its positioning.
What does this collaboration bring you?
We traditionally use a multitude of tools to work on the upstream design phases of our offers . We wanted to test new tools to renew and complete the existing ones , which is why Synomia’s services caught our attention. Indeed, the possibility of having different materials, such as summaries of what can be said on the different digital channels on various subjects, can significantly enrich the confirmation of strong signals or the detection of weak signals . These are also elements that we might have difficulty finland phone number library capturing with more traditional means, so these tools are complementary.
What types of teachings does Synomia provide you?
>>>We are able to better understand the news and the competitive situation of a service sector that we wish to access, but above all we can quickly identify the gaps linked to existing offers on the segments considered as well as the unresolved “pain points”.
How do you use Synomia’s teachings?
The lessons learned allow us to better work on the strategic positioning of our.
Offer , but also to begin to better identify the targets that we could conquer as a priority. With in particular the possibility of enriching the personae on which we work to consolidate our value proposition.
Why is what you get with Synomia unique or different from other studies you usually order?
What is unique is the space of fresh information that we can access via the synthetic. Exploitation of what is said and done on the different digital channels. And what is also very appreciable is that this information can also be cross-referenced by. Synomia with other more structural market data (classic studies, media studies, etc.). All this gives an integrated the metric that guarantees the success of your strategy character to Synomia’s services and therefore deliverables that can be fully exploited quickly.
Social Commerce is on the rise. Since 2020, it has often been highlighted lack data by the media and specialized e-Commerce influencers. Born from the meeting between social networks and e-commerce , this phenomenon was made possible by the implementation of features to facilitate online sales on social platforms.