Profitability: What is the online (and offline) ROI of media activations on this platform? How does this ROI compare to other channels?
Media execution: What is the ideal level of reach regarding the target and performance objectives? What is the optimal frequency (impression capping) ?
First Party Data: than the interest or socio-demo audiences available on the platform? If so, how big should my audience be?
Creative: Is a branded ad more effective than an influencer ad? What are georgia phone number library the creative criterias that will generate brand awareness and sales?
This list of questions is not exhaustive. The questions to be included in the 1st step of a Learning Agenda approach change according to:
The advertiser’s Business model
people involved in the project
the project’s timeline
Finally, these questions will also be asked on other more mature digital channels such as Facebook (Meta), Youtube (Google) or Amazon. Therefore, it’s key to integrate the Learning Agenda method to optimize media performance at a global level.
What are key players for this approach?
The synergy between 3 main actors are necessary to successfully lack data orchestrate a Learning Agenda:
The Advertiser: this actor’s vision of the market and the product is what does a learning agenda look like essential in arbitrating and prioritizing actions to meet strategic goals
The Media Platform: the account manager will provide the platform and technical knowledge to address Data and Measurement topics.