Even if your retail store is currently thriving, the competition for online and offline audience attention is fierce. Any initiative (well executed) will make a big difference to your business’s finances.
If you’re looking for new ways to sell more online and in-store, we can help. Find out what Lightspeed can do for you here .
But some retailers are already starting their preparations
You may already be thinking about the email marketing campaign you’ll set up to promote your products, but have you taken the time to consider what you’ll need to maximize your email bc data vietnam open and conversion rates? This is crucial if you want to make the most of the shopping frenzy that comes with the holiday season.
Emails remain one of the most effective strategies for increasing a store’s sales. According to a study , 70% of teens and 73% of millennials prefer to receive promotions via email. In addition, more than 50% of respondents said that the emails they receive actually influence their online purchases. There are many methods to follow to create effective emails: the first is to write a catchy and/or informative subject line, which can make all the difference between a successful or unsuccessful email marketing campaign. But, among the other methods, one essential technique is often forgotten: customer segmentation.
According to a recent study
39% of marketing professionals believe that implementing a segmentation strategy is one of the best ways to increase the open rate of an email. Still not convinced? According to this report , more than 75% of the return on investment (ROI) generated by all email marketing initiatives comes from campaigns that rely on a very specific method: segmentation, targeting and then call to action.
Some email marketing campaigns can be sent to your entire qatar numbers customer base, but to help you create messages that are more personalized and relevant, and therefore more successful, consider categorizing your customers in four different ways:
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1. According to their demographic data
Analyzing your customer base and forming groups based on gender, age, and geographic location is one of the most common ways to create personalized communication. If you’ve never organized facing increasingly intense competition your customer base into categories before, using their demographic data is a great place to start. You can then target more specific groups.
Gender
Your customers who identify as straight men may be shopping for gifts for their wives or girlfriends, so you can send them emails like “the perfect gift for her.” Also, reach out to your female customers directly by sending them promotions for women’s items. Maybe you want to promote gender-neutral products, but change the way you do it depending on the audience, by changing the subject line, images used, text, etc.