SEO techniques evolve along with algorithms, even though the basics of natural referencing strategy (HTML tags, netlinking, content quality, etc.) are firmly established. However, it’s important to regularly update your SEO techniques to generate traffic and improve your website’s ranking. What does 2023 have in store for you?
1. SXO or Search eXperience Optimization
In 2023, your thinking should focus more on user experience optimization ( SXO ). In recent years, search engines have increasingly taken user feedback into account to determine the relevance of results and their ranking. This new band database invites you not only to work on the keywords of your content to captivate the SERPs, but also to humanize and improve the quality of the user experience in order to attract Internet users. Technically, the SXO strategy consists of:
- Optimize the ergonomics and layout of the site;
- Take care of the visuals (images, podcasts, videos, etc.) and the design of the web page;
- Boost the speed and fluidity of page loading;
- Make responses to Internet users’ requests precise and concise.
3. SEM or Search Engine Marketing
One of the latest SEO trends is SEM, a marketing strategy that combines SEO with SEA (Search Engine Advertising). Performed on pet food and pet care: a growing market even after covid-19 engines, this technique offers good visibility to a website by optimizing its organic referencing and implementing paid advertising. This also demonstrates the complementarity between SEO and SEA, although they do not pursue the same goals. For example, SEA helps compensate for the slowness of natural referencing by making the site appear more quickly on SERPs. SEO, on the other hand, is a sustainable positioning strategy. It helps fill the gap in SEA, which disappears after the campaign.
4. Google’s Artificial Intelligence (AI)
Every day, more than 15% of queries on Google are new, meaning SERPs often fail to provide satisfactory answers. The search engine giant is beginning to leverage the technical capabilities of AI to compensate for these shortcomings. This is the asb directory with the RankBrain algorithm, an intelligent system that better interprets user queries. The same goes for the Multitask Unified Model (MUM), an AI model a thousand times more powerful than the Bidirectional Encoder Representations from Transformers (BERT) search engine. This new feature aims to make SERPs more comprehensive and intuitive. Overall, with the development of AI, the days when keyword stuffing had every chance of captivating SERPs are over. The challenge of SEO is now to work on the variety of the semantic universe of texts, optimize the website’s UX design, and take voice search into account.
5. Writing Assisted by Artificial Intelligence (RAI)
While the quantity and quality of web content are decisive factors in SEO, this has made their creation more delicate. To support writers, geniuses have developed robot writers capable of correcting, transcribing, translating, and even creating texts that conform to the language of the web without resorting to human intervention. This is the case of GPT-3 , this Deep Learning model software that is able to automatically generate content like a human. Its new version (GPT+4) is already highly anticipated in 2023. In short, although the quality of the results offered by AI remains debatable for the time being, professionals are increasingly looking to automate the writing of their content.
6. The Google Opossum
Despite the lack of an official announcement from Google, the sharp fluctuations observed in local indices have allowed SEOs to speculate on the cautious introduction of new updates that impact local SEO. This is the Opossum algorithm , a new feature that aims to streamline local SEO by focusing on formulas such as “search phrase + location.” It is a spatial approach to ranking results that makes it easy to show users the results closest to the areas they are targeting. Thus, for SEO specialists, the task now is to focus their strategy more on geographically targeted SEO.