Check out these 3 examples of famous companies
A company’s mission and vision are key elements of its organizational culture . Defining these concepts is essential to having a clear […]
Digital Marketing
February 2025
Digital Marketing
How to communicate your CSR campaign in the digital world?
Today, most large and small brands have Corporate Social Responsibility (CSR) programs, with the aim of providing positive, high-impact solutions
Digital Marketing
How to calculate the ROI of Content Marketing?
Now, let’s go to the more mathematical part of the post. The ROI calculation is based on the following formula:
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The Metric That Guarantees the Success of Your Strategy
A common challenge in the life of a marketing professional is proving the value of their work to their superiors
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How to create an online portfolio to promote your work?
The Internet has completely changed our lives and today it is possible to use the virtual environment not only to
Digital Marketing
What type of content should a website have to win over its visitors?
Creating a website is quite an adventure, from choosing a domain, web hosting plan, website design and much more. But
Digital Marketing
Everything you need to know to get results with social media advertising
Advertising campaigns on social networks are important to enhance communication actions on these platforms and, thus, scale up results. Another important point: paid media on
Digital Marketing
Tips for success in the marketplace
To finish this section, we will give you some tips to help you sell more on marketplaces: use high quality
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what it is and how to boost your sales through an online platform
Unlike the concept of ecommerce , Marketplaces are like online shopping centers. Do you want to know more? In this post we
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Test phase and large-scale studies
In the process, it is broken down into 4 phases: Reflections: Defining and prioritizing topics and questions Collection of results
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Marketing Mix Modeling
Digital sobriety must be at the heart of our thinking and it is the entire system that must evolve to
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Learning Agenda : What are the Benefits
The Learning Agenda is a solid methodology whose first mission is to optimize the performance of media campaigns. Using this