What does a Learning Agenda look like
Many advertisers already have a « Test and Learn » approach by periodically launching A/B media tests on the following […]
Digital Marketing
February 2025
Digital Marketing
Can you tell us about your relationship with your godfather
More than a manager or a colleague, my sponsor has greatly contributed to my development within Converteo. Even now, he
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What made you want to join Converteo
Converteo is organized into 4 practices and brings together more than 350 digital and data experts. In order to better
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A godmother or Godfather to Help you
Who is it? Every employee at Converteo, without exception, is supported by a sponsor. This is your mentor, your coach!
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Protocols in order to Obtain more Robust Teachings
The Learning Agenda makes testing a key element of our media strategy. By applying this methodology, we can define the
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To brilliantly orchestrate your Learning Agenda
The Advertiser : their market and product vision is essential for deciding and prioritizing in relation to strategic priorities
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Step by step to analyze a client’s Buyer Persona
Analyzing the buyer persona and being able to put yourself in their shoes is essential for the text to communicate
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What it is and how it fits into Digital Marketing
Creativity and innovation are essential for any content marketing strategy . To attract consumers, you need to be creative; the public is
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Learn about the hierarchy of needs and how to apply it
Maslow’s Pyramid or the Theory of the Hierarchy of Human Needs is a concept from psychology that has become one
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Learn the Top 7 and How to Use Them
One of the pillars of a successful business is its management. Knowing how your company is performing is essential to
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Learn the main advantages of Digital Marketing and why it is an investment and not an expense for companies
For many companies, digital media has become a key channel for customer acquisition. Since digitalization has taken over people’s consumption
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Understand what it is, how it works and why it has become so important
Artificial Intelligence is already used in almost all market segments, as its flexibility and its technology for personalization contribute enormously