In 2021, Valentine’s Day sales are expected to reach a total of $22 billion . If you’re a retailer selling more common Valentine’s Day products, it may be one of your busiest times of the year. So, how can you make sure your Valentine’s Day sales are at their peak this year? Here are 12 steps to ensure you maximize your Valentine’s Day sales.
The new era of retail has arrived 12 Steps to Increase
It’s time to move away from your doctor data traditional POS system and set your restaurant up for short- and long-term success.
1. Check last year’s data
12 Steps to Increase If you used a POS system, you should have sales data from last year’s period to help you forecast your inventory for Valentine’s Day.
Of course, a lot has changed due to the current pandemic, but your data will continue to serve as a valuable baseline. Take the information you see and apply it to the inventory you’ll be ordering. You want to make sure you have enough inventory to avoid running out, but not so much that you end up with items you can’t sell.
2. Get ahead of your Valentine’s Day emails 12 Steps to Increase
If you’ve collected your customers’ email addresses, be sure to send promotional emails as part of your email marketing strategy. Unlike the build a data-driven inbound system traditional holiday season, most people tend not to buy Valentine’s Day gifts very far in advance.
Start sending emails to your customers a week or two before Valentine’s Day to attract early buyers, and send a final reminder on the day itself to encourage last-minute purchases.
Post your offers on social media 12 Steps to Increase
In addition to sending emails, post information about special offers or events on your store’s social media channels. Increase the number united states business directory of posts by leveraging Stories and leveraging built-in tools like Instagram’s countdown timer.
Make sure to use Instagram’s in-app shopping tools or swipe up feature to drive traffic to your ecommerce site . You can also reward your most engaged followers with exclusive offers.